I suddenly remember Frank Sinatra after being tagged to his song, 'My Way'.
In the liner notes of one of his albums, he wrote;
"In the first half, I sing the songs the audience has come to love, and I sing them exactly as they have come to love them. I make them comfortable, in other words, with me and with the tone of the evening. Once I have their trust, in the second half, I get little more experimental. I sing new tunes with new rhythms. The audience is much more receptive that way".
Sinatra is giving us two great tips. First, he is telling us all to keep our ears and eyes open for what the audience wants from us. Second, he's showing us how to bring change: get them to trust you.
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